Social Media
When Dallas College unified into a single institution with seven campuses in 2020, my team led the transformation of its social media presence. We merged more than 30 disparate accounts across four platforms into a cohesive, brand-aligned digital experience. We accomplished this monumental task while working fully remote for over a year, ensuring a seamless transition that reinforced the new Dallas College identity.
Guided by our three core pillars—Educate, Entertain, and Engage—we craft content that resonates. Our captions and visual storytelling consistently hit the right notes, driving strong engagement and reinforcing our brand message. Through strategic photography and authentic narratives, we ensure students see themselves in the stories we tell, making social media a powerful tool for connection and community.
