Social Media
When Dallas College became one college with seven campuses, my team led the effort to unify more than 30 disparate social accounts across four platforms into accounts that clearly demonstrated the new Dallas College brand. We accomplished this while being fully remote for more than a year.
With our three overarching goals of EDUCATING, ENTERTAINING, AND ENGAGING audiences, our metrics consistently demonstrate our captions and visual storytelling are hitting the right notes.
YTD data for 2023:
- +14,000 new followers
- 7.5 million impressions
- 216,000 engagements
- 98% positive sentiment rate
