Dallas College Social Accounts

When Dallas College unified into a single institution in 2020, we saw an opportunity to do more than consolidate social media accounts. We set out to build a connected digital community that reflected the voice, culture and impact of a new Dallas College.

My team led the transformation of more than 30 social media accounts across multiple platforms into a cohesive brand experience that today reaches nearly 250,000 followers. What began as a complex organizational transition evolved into one of the institution's most visible and influential communication channels.

Guided by a content strategy built around education, engagement and storytelling, we create content that informs, inspires and connects. From student success stories and campus life to workforce impact and community partnerships, our social channels showcase the people and experiences that define Dallas College.

Every post serves a purpose. We use authentic storytelling, strategic photography and audience insights to help students see themselves in our institution, strengthen connections with our community and reinforce the value of a Dallas College education. The result is a thriving digital ecosystem that extends our brand far beyond campus and creates meaningful engagement with audiences across North Texas and beyond.

• Nearly 250,000 followers across institutional social channels 
• 24,000+ new followers added in FY25-26 
• More than 356 million impressions generated in a single academic year 
• Reaches prospective students, current students, alumni, employees and community stakeholders across North Texas 

• 42% above goal for audience conversations and engagement 
• 1.7% engagement rate, up 57% year over year 
• Record-breaking social activation generated 5,330 comments on a single post 
• Built a highly engaged community around institutional storytelling and student success 

• Unified 30+ social media accounts into a single brand ecosystem 
• Developed governance, strategy and content standards across seven campuses 
• Led social media transformation during a fully remote institutional merger 
• Established Dallas College's flagship social channels as the voice of the institution 

• Supported enrollment growth campaigns that contributed to exceeding Fall 2025 and Spring 2026 enrollment targets 
• Integrated social media into brand awareness, student success, community engagement and workforce development initiatives 
• Helped strengthen institutional visibility during a period of major organizational transformation 
• Aligned social content strategy with broader brand, reputation and engagement goals