This video helped promote the 2015 launch of Mad Max to gamers. I handled logistics between the video crew and Joe Gibbs Racing, as well as served as an onsite consultant during the shoot.
I worked closely with the game publisher and graphic designer to create custom car wraps as part of vendor sponsorship packages.
I developed the creative vision for the fire suit design and the media relations strategy to promote both the one-of-a-kind fire suit and the game.
I pitched the story idea and provided all the background research for the writer.
I wrote the copy, oversaw the photoshoot, and helped with the design concept.
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