NASCAR Sponsorship & Partnership Marketing
For three years, I led GameStop’s No. 20 Toyota NASCAR sponsorship with Joe Gibbs Racing, working with drivers Joey Logano, Matt Kenseth, and Erik Jones. Managing a $1M+ budget, I secured $10M in broadcast exposure and $800K+ in added media value.
To expand engagement beyond race day, I launched a Mad Max sizzle reel in 2015, bridging motorsports and gaming. I also developed and sold custom car wraps, integrating sponsor brands directly into the NASCAR experience.
Through targeted media outreach, I secured coverage in USA Today, Kotaku, and Game Informer, boosting brand visibility across print and digital..
Interview with USA Today
Custom fire suit covered on major online gaming site Kotaku
Custom fire suit at NASCAR awards banquet
Custom fire suit at NASCAR awards banquet
Custom fire suit covered on major online gaming site Kotaku
Custom fire suit at NASCAR awards banquet
I developed the creative vision for the fire suit design and the media relations strategy to promote both the one-of-a-kind fire suit and the game.
Custom fire suit covered on major online gaming site Kotaku
Custom fire suit covered on major online gaming site Kotaku
GameStop sponsorship feature for Game Informer
GameStop sponsorship feature for Game Informer
GameStop sponsorship feature for Game Informer
I pitched the story idea and provided all the background research for the writer.