Jill Lain

Jill LainJill LainJill Lain
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    • Home
    • About
    • Portfolio
      • Paid Media
      • Brand Strategy
      • Creative
      • Social Media
      • NASCAR
      • Videos
      • Teaching
    • Contact

Jill Lain

Jill LainJill LainJill Lain
  • Home
  • About
  • Portfolio
    • Paid Media
    • Brand Strategy
    • Creative
    • Social Media
    • NASCAR
    • Videos
    • Teaching
  • Contact

Who Am I

I am equal parts strategist and storyteller.


I love understanding what motivates people, uncovering insights and turning ideas into action. Throughout my career, I have worked across marketing, communications and brand strategy, helping organizations tell their stories, build stronger relationships and navigate change.


At the heart of my work is a simple belief: the best marketing and communications efforts connect people to something bigger than themselves. Whether the goal is driving awareness, building trust or inspiring action, I am passionate about creating work that matters.


key skills

Integrated Marketing
Lead multi-channel campaigns across paid, owned and earned media to increase awareness, engagement and conversion.


Data & Analytics
Translate audience insights and performance data into actionable strategies and smarter investment decisions.


Strategic Communications
Develop clear, consistent messaging for executive communications, stakeholder engagement and organizational initiatives.


Storytelling & Content Strategy
Craft compelling narratives that build trust, inspire action and create meaningful audience connections.


Media Planning & Investment
Manage multimillion-dollar media budgets, optimizing performance across digital and traditional channels.


Leadership & Team Development
Build collaborative, high-performing teams focused on innovation, accountability and continuous improvement.


Media Relations & Reputation Management
Support brand reputation through strategic communications, executive visibility and proactive media engagement.

Education

Master of Arts in Communication Studies 

Tarleton State University


Bachelor of Science in Journalism and English

East Texas A&M University

Awards and Honors

2025 National Council for Marketing and Public Relations (NCMPR) Medallion Award (regional award)

GOLD MEDALLION AWARDS
Digital Ad (single or series) 

Radio ad
Social media page -- LinkedIn

Social media feature

Special events campaign -- Bits and Bites fundraising event

SILVER MEDALLION AWARDS
Digital Ad (single or series)
Social Media page

BRONZE MEDALLION AWARDS
Social media page -- Instagram

Special events campaign -- Bits and Bites fundraising event

Social media feature 

2024 National Council for Marketing and Public Relations (NCMPR) Paragon Award (national award)

NCMPR’s prestigious Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges. It’s the only national competition of its kind that honors excellence exclusively among marketing and PR professionals at two-year colleges.


SILVER PARAGON AWARD
Digital Ad (single or series)

2024 National Council for Marketing and Public Relations (NCMPR) Medallion Award (regional award)

GOLD MEDALLION AWARDS
Digital Ad (single or series)
Outdoor Signage/Displays
Television/Video Paid Ads
Video Shorts (single)

SILVER MEDALLION AWARDS
Digital Ad (single or series)
Social Media page

BRONZE MEDALLION AWARDS
Interior Signage/Displays
Outdoor Signage/Displays
Video Shorts (single) 

2023 National Council for Marketing and Public Relations (NCMPR) Medallion Award

GOLD MEDALLION AWARDS
Social Media Post
Social Media Page

2020 Phi Theta Kappa Distinguished College Administrator Award

Nominated by Mountain View's student honor society for showing strong support of student success on their campus by recognizing academic achievement, leadership, and service among high-achieving students. 

2020 National Council for Marketing and Public Relations (NCMPR) Medallion Award

Award for excellence in the Special Event category for our 2020 graduation virtual graduation ceremonies

2019 National Institute for Staff and Organizational Development (NISOD) Excellence award

Award for demonstrating an outstanding commitment and contribution to students and colleagues.

2018 Dallas College Mountain View Campus Administrator of the Year

Nominated by my peers at Mountain View Campus and selected by the Awards Committee

2017 Council for Advancement and Support of Education (CASE) Accolades

2015-16 President's Year-In-Review (print and online)

certifications

Publishing Credit

Lain, J. (in press). Do you want fries with that: McDonald’s decision to fire its  CEO without cause in 2019 (Rotary's Four-way Test). In S. Maben (Ed.)  (2023), What if? Ethics cases using various philosophies for decision-making. OER Commons Text. 

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