Who Am I

I am a strategic marketing and communications leader who blends data-driven insights with brand storytelling to drive engagement and impact. With experience across higher education, corporate branding, and community engagement, I develop multi-channel strategies that connect with audiences and move them to action.

I specialize in both internal and external communications, ensuring clear, consistent messaging that strengthens institutional identity and stakeholder trust. From brand positioning and media strategy to executive messaging and crisis response, I craft communications that inform, inspire, and drive results.

Currently, I lead brand and strategy marketing at one of the largest community colleges in the U.S., focusing on elevating brand awareness, enhancing audience engagement, and optimizing conversions. My approach is rooted in strategic planning, creative execution, and measurable outcomes, ensuring that every campaign is both compelling and effective.

key skills

Develop and execute multi-channel marketing strategies that align with business goals, optimize engagement, and drive measurable impact.
Leverage data insights to refine campaigns, maximize ROI, and enhance brand positioning across digital and traditional platforms.
Craft compelling brand narratives that connect with audiences drive action and strengthen institutional identity.
Lead strategic communications, ensuring clear, consistent messaging for executive initiatives, crisis response, and stakeholder engagement.
Manage multimillion-dollar media investments, optimizing reach and effectiveness through smart allocation.
Mentor and lead high-performing marketing teams, fostering collaboration, creativity, and innovation.
Drive media relations efforts, securing press coverage and shaping external communications through strategic storytelling.

Awards and Honors

2024 National Council for Marketing and Public Relations (NCMPR) Medallion Award

GOLD MEDALLION AWARDS
Digital Ad (single or series)
Outdoor Signage/Displays
Television/Video Paid Ads
Video Shorts (single)

SILVER MEDALLION AWARDS
Digital Ad (single or series)
Social Media page

BRONZE MEDALLION AWARDS
Interior Signage/Displays
Outdoor Signage/Displays
Video Shorts (single)

2024 National Council for Marketing and Public Relations (NCMPR) Paragon Award

NCMPR’s prestigious Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges. It’s the only national competition of its kind that honors excellence exclusively among marketing and PR professionals at two-year colleges.

2023 National Council for Marketing and Public Relations (NCMPR) Medallion Award

GOLD MEDALLION AWARDS
Social Media Post
Social Media Page

2020 Phi Theta Kappa Distinguished College Administrator Award

Nominated by Mountain View's student honor society for showing strong support of student success on their campus by recognizing academic achievement, leadership, and service among high-achieving students.

2020 National Council for Marketing and Public Relations (NCMPR) Medallion Award

Award for excellence in the Special Event category for our 2020 graduation virtual graduation ceremonies

2019 National Institute for Staff and Organizational Development (NISOD) Excellence award

Award for demonstrating an outstanding commitment and contribution to students and colleagues.

2018 Dallas College Mountain View Campus Administrator of the Year

Nominated by my peers at Mountain View Campus and selected by the Awards Committee

2017 Council for Advancement and Support of Education (CASE) Accolades

2015-16 President's Year-In-Review (print and online)