I am equal parts strategist and storyteller.
I love understanding what motivates people, uncovering insights and turning ideas into action. Throughout my career, I have worked across marketing, communications and brand strategy, helping organizations tell their stories, build stronger relationships and navigate change.
At the heart of my work is a simple belief: the best marketing and communications efforts connect people to something bigger than themselves. Whether the goal is driving awareness, building trust or inspiring action, I am passionate about creating work that matters.
Integrated Marketing
Lead multi-channel campaigns across paid, owned and earned media to increase awareness, engagement and conversion.
Data & Analytics
Translate audience insights and performance data into actionable strategies and smarter investment decisions.
Strategic Communications
Develop clear, consistent messaging for executive communications, stakeholder engagement and organizational initiatives.
Storytelling & Content Strategy
Craft compelling narratives that build trust, inspire action and create meaningful audience connections.
Media Planning & Investment
Manage multimillion-dollar media budgets, optimizing performance across digital and traditional channels.
Leadership & Team Development
Build collaborative, high-performing teams focused on innovation, accountability and continuous improvement.
Media Relations & Reputation Management
Support brand reputation through strategic communications, executive visibility and proactive media engagement.
Master of Arts in Communication Studies
Tarleton State University
Bachelor of Science in Journalism and English
East Texas A&M University

GOLD MEDALLION AWARDS
Digital Ad (single or series)
Radio ad
Social media page -- LinkedIn
Social media feature
Special events campaign -- Bits and Bites fundraising event
SILVER MEDALLION AWARDS
Digital Ad (single or series)
Social Media page
BRONZE MEDALLION AWARDS
Social media page -- Instagram
Special events campaign -- Bits and Bites fundraising event
Social media feature
NCMPR’s prestigious Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges. It’s the only national competition of its kind that honors excellence exclusively among marketing and PR professionals at two-year colleges.
SILVER PARAGON AWARD
Digital Ad (single or series)
GOLD MEDALLION AWARDS
Digital Ad (single or series)
Outdoor Signage/Displays
Television/Video Paid Ads
Video Shorts (single)
SILVER MEDALLION AWARDS
Digital Ad (single or series)
Social Media page
BRONZE MEDALLION AWARDS
Interior Signage/Displays
Outdoor Signage/Displays
Video Shorts (single)
GOLD MEDALLION AWARDS
Social Media Post
Social Media Page
Nominated by Mountain View's student honor society for showing strong support of student success on their campus by recognizing academic achievement, leadership, and service among high-achieving students.
Award for excellence in the Special Event category for our 2020 graduation virtual graduation ceremonies
Award for demonstrating an outstanding commitment and contribution to students and colleagues.
Nominated by my peers at Mountain View Campus and selected by the Awards Committee
2015-16 President's Year-In-Review (print and online)





Lain, J. (in press). Do you want fries with that: McDonald’s decision to fire its CEO without cause in 2019 (Rotary's Four-way Test). In S. Maben (Ed.) (2023), What if? Ethics cases using various philosophies for decision-making. OER Commons Text.
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